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Fix the Words First

Aug 30, 2026

Fix the Words First

...before you spend another dollar trying to buy attention.

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Everybody on Your Team Is Selling a Different Company

Aug 23, 2026

Everybody on Your Team Is Selling a Different Company

...and no amount of new demand fixes that.

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you're making this too hard...

Aug 2, 2026

you're making this too hard...

..for the market to carry your story. And that's costing you more than you think.

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I rode a national media wave...

Jul 19, 2026

I rode a national media wave...

... and it delivered in millions of impressions and earned media

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Tesla sent me a Cease and Desist Letter... from this one campaign

Jul 12, 2026

Tesla sent me a Cease and Desist Letter... from this one campaign

This was not one 'lucky' post. It was a phased campaign built around timing, tension, and a market that was already paying attention.

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The Pettiest Brand Move of the World Cup Might Be the Smartest

Jul 5, 2026

The Pettiest Brand Move of the World Cup Might Be the Smartest

Petty. Funny. Smart. And a reminder that constraints can make your brand more memorable.

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Your Email List Is More Valuable Than Your Next Campaign

Jun 28, 2026

Your Email List Is More Valuable Than Your Next Campaign

Too many companies keep chasing new demand while underusing the people already in their ecosystem.

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Why More Intensity (and More Tech) Won’t Fix Your Business System

Jun 21, 2026

Why More Intensity (and More Tech) Won’t Fix Your Business System

AI and automation do not fix messy systems. They expose them.

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Your Sales and Marketing Handoff Is Costing You More Than You Think

Jun 14, 2026

Your Sales and Marketing Handoff Is Costing You More Than You Think

A lot of qualified demand gets weakened in the gap between interest and follow-up.

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