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Oliver Buchannon
Javier Lozano, Jr.

Fractional CMO driving predictable pipeline and GTM clarity for B2B teams.

Your Website Isn’t a Brochure. It’s a Pipeline Asset.

Jan 11, 2026

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8 min read

Your Website Isn’t a Brochure. It’s a Pipeline Asset.

A practical, data-backed way to evaluate whether your website is driving qualified demand—or just collecting visits.

Javier Lozano, Jr.
Javier Lozano, Jr.
If I Were Stepping In as Your CMO for 90 Days

Jan 4, 2026

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4 min read

If I Were Stepping In as Your CMO for 90 Days

I wouldn’t start with campaigns or channels. I’d lock a few fundamentals most teams skip.

Javier Lozano, Jr.
Javier Lozano, Jr.
Your 2026 Edge: Become the Expert in Public.

Dec 28, 2025

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6 min read

Your 2026 Edge: Become the Expert in Public.

Your market doesn’t need more ads from you. They need you to teach them how to win. Here’s how to turn what you already know into your 2026 advantage.

Javier Lozano, Jr.
Javier Lozano, Jr.
When Brand and Sales Finally Shake Hands

Dec 21, 2025

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5 min read

When Brand and Sales Finally Shake Hands

When your brand, sales, and marketing speak the same language, deals move faster and customer acquisition cost drops. Here’s how to make that happen.

Javier Lozano, Jr.
Javier Lozano, Jr.
How to Choose the Right Marketing Bet (and Kill the Wrong Ones)

Dec 14, 2025

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5 min read

How to Choose the Right Marketing Bet (and Kill the Wrong Ones)

Most founders don’t struggle with ideas... they struggle with prioritization. Here’s the framework I use to choose the right GTM bets.

Javier Lozano, Jr.
Javier Lozano, Jr.
If Your Marketing Isn’t Working, Start Here.

Dec 7, 2025

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4 min read

If Your Marketing Isn’t Working, Start Here.

Most B2B teams don’t have a marketing problem — they have a category problem. Here’s how one client created clarity (and pipeline) by selling less.

Javier Lozano, Jr.
Javier Lozano, Jr.
How We Turned $1M Chaos into a Predictable $20M Engine

Nov 30, 2025

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6 min read

How We Turned $1M Chaos into a Predictable $20M Engine

The fastest way to scale isn’t more marketing. It’s fixing how your systems talk to each other. Here’s how we made growth predictable.

Javier Lozano, Jr.
Javier Lozano, Jr.
Javier... You're Doing What Now??

Nov 19, 2025

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3 min read

Javier... You're Doing What Now??

So ahhh... I decided to take my skills to other B2B tech companies that want predictable pipeline & revenue growth.

Javier Lozano, Jr.
Javier Lozano, Jr.

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