Your 2026 Edge: Become the Expert in Public.

There’s a pattern I’ve seen over and over.

The best leaders in an industry don’t always win because they’re the smartest. They win because they’re the ones willing to teach.

They write. They speak. They break down how things really work. They show their thinking in public.

And the market quietly decides, “If I’m going to trust anyone… it’s probably them.”

In one of my episodes, I talked about this exact idea for facility management leaders: you don’t have to be the absolute master of your craft to start teaching it. You just have to be a few steps ahead and willing to share what you’ve learned so far.

That principle scales perfectly into B2B tech and service companies.

In 2026, being the teacher in your category is one of the strongest moats you can build.

When I walk into a new engagement, the pattern is almost always the same.

The CEO has 10–15 years of battle-tested experience. The team has solved real, gnarly problems for real customers. They’ve seen what actually works—and what absolutely doesn’t.

But almost none of that is documented. Almost none of it is out in public. And almost none of it shows up in their marketing.

The website is generic. The sales deck is safe. The content, if they have any, is surface-level.

Meanwhile, their buyers are out there searching, reading, scrolling, and trying to make sense of a confusing category.

Who do you think they trust more?

The vendor who says, “We’re the best, schedule a demo”? Or the leader who says, “Here’s exactly how to think about this decision—and here’s how we’d do it if we were in your shoes”?

Teaching is how you prove you’re the second one.

In another episode, I broke down a dark social play on LinkedIn: leadership-led content, posted regularly, that shows how you think—not just what you sell.

The big takeaway was simple. Your team will never consistently create content if leadership doesn’t go first.

The same is true for teaching your market.

You don’t need a 30-page content strategy to start. You need a decision. “In 2026, we’re going to be the company that teaches this market how to win.”

Then you build systems around that decision:

It stops being “content marketing” and starts being how your company communicates.

I hear this a lot.

“If we show them how we do it, won’t they just go do it themselves?”

Here’s the honest answer. The people who were never going to hire you might try to DIY either way.

The people who can and should hire you will see your teaching and think, “Finally—someone who actually understands this.”

Teaching does 3 things:

You’re not giving away the secret sauce. You’re proving you actually know how to cook.

If you want to make teaching your unfair advantage next year, don’t overcomplicate it.

Here’s a simple way to start:

Pick 1 lane you want to be known for.

 Whatever your version is.

Then, every week, answer one real question your ideal buyer is asking inside that lane.

One email. One LinkedIn post. One short story or breakdown from the field.

That’s it.

52 weeks from now, you’ll either be:

You get to choose which one.

As you think about 2026, don’t just list goals and campaigns.

Decide who you want to be in your category.

If you’re ready to build a brand that teaches, leads, and creates predictable growth—not just noise—I’ll be spending a lot more time next year sharing the systems, frameworks, and real stories behind that shift.

You’re already on the list, so you’re in the right place.

If someone forwarded this to you and you want in:

👉 Subscribe here before January: pipeline.boldermediasolutions.com

Talk soon,

– Javy